Who we are

Two operators who have sold the room, not just written about it.

Pitch Doctors was built by Dan Wilson and John Stoneman for teams that need sales help from people who understand pressure, buyers, boards, targets and bad decks.

Dan Wilson

Founder, former CEO and senior commercial operator

Dan Wilson is a founder, former CEO and senior commercial operator with over 25 years’ experience in tech, digital and SaaS sales. He specialises in turning unclear or underpowered sales stories into repeatable revenue, helping companies enter new markets, launch new services and build commercial teams that know exactly what to say, who to say it to and why it should matter.

He has hired, trained and scaled commercial teams across EMEA, APAC and North America, with senior roles at Amobee, PubMatic, Blis and Telmar. Having built businesses, led turnarounds and been part of multiple exits, Dan brings the practical discipline behind great selling: a clear GTM, sharper positioning, better qualification, proper forecasting and a sales story the whole team can actually use.

John Stoneman

Senior commercial leader and global revenue operator

John Stoneman is a senior commercial leader with 25 years’ experience in digital media, having held senior roles at TripleLift, PubMatic, InMobi, Nokia, Microsoft and AvantGo. During his 10 years at TripleLift, the company scaled through to a $1.4bn private equity acquisition, one of the largest deals in Adtech history.

He has hired, built and led sales teams across North America, EMEA and Asia Pacific, signed multi-market trading agreements with agency holding groups, and sold advertising campaigns and programmatic technology into major enterprise clients at board level.

Why it works

We combine commercial scar tissue with practical pitch craft.

The result is not a motivational away day. It is a working session where the deck gets better, the sellers get sharper and leadership can see who really understands the story.